Google Analytics is getting a bit of a makeover. The Analytics 360 Suite was just released and it’s geared to show how multi-device consumers really behave. In order to make sense of all this new data, here are five things about the fresh analytics suite to get your gears grinding.
1.GOOGLE ANALYTICS UNCOVERS CUSTOMER HABITS
The new suite is built to help marketers dig up small moments when consumers make certain decisions. When they pick up the nearest device to find a store, buy a product or look for answers, the suite will exploit these moments for marketing purposes. It sounds evil, frankly, it’s just business. Now that consumers often have multiple devices, the suite hopes to utilize the information found in all of them.
2. DATA CAN BE ANALYZED ONLINE AND OFFLINE
Google Analytics 360 will analyze habits both online and offline. It can take data from a range of devices, CRM, PoS systems, and loT devices. Once that information is gathered, it moves it into Analytics 360 or its exported to BigQuery.
3. OPTIMIZE 360 LETS MARKETS CREATE TESTS
One of the main features of Google Analytics 360 is the Optimize 360 beta. This will let marketers create A/B test that will find out what customers go for in an online situation. Using an editor, these markets can adjust text and images during the tests, analyze the resulting sand then pick a winner.
4. DATA STUDIO 360 VISUALIZED DATA
Google Analytics 360 has 6 exciting new features, Data Studio 360 being one of them. Still in beta, Studio 360 melds data from across the suite using the art of visualization. Interactive reports and dashboards can be generated and real-time collaboration and sharing features are included in the experience.
5. GOOGLE TAG MANAGER 360 IS BIG BROTHER
Big Brother is watching and so is Tag Manager 360. Perhaps one of the most useful features of the new Google Analytics, Tag Manager helps track user behavior on a site. In addition to that, it can manage and add new tags to this user. It’s as easy as keeping track of cattle in your pasture. Actually, much easier than that, and probably much more profitable.