A website is one of the most important things for the business newbies. It represents their quality of service and work ethic. It’s like having guests. Hardly anyone will invite people to the cluttered house and leave them without food. Furthermore, the first impression is the most lasting one and the same is true for the website.
Besides, there is a little time to catch potential subscriber’s attention. According to the studies, users will read only about 30% of the words. If the website isn’t user-friendly, nothing will get the attention and nobody will stick around.
Give a Definitive Summary
Start by sending a message to the potential clients about the mission. It should give a clear answer: where, what, and why. This is also known as the rule of “three W’s”.
Put it on the home or about page, blog or even in the headline if it’s possible. Statement summary lets people know, what are their benefits. Invite customers to subscribe to a newsletter or blog.
Improve Website Navigation
It serves one exact aim: the website has to provide a customer with the knowledge, where to look for the information. Secondly, it guarantees search engine rankings. However, it is worth to remember, that people come first. Stay human and use simplifying descriptions, which are understandable for an average person.
It’s clear that you want to use keywords for making it to the top. Still, only satisfied customers would get you there. A good website navigation does that as well.
A little tip: don’t use professional terms or jargon. It is great to know them, but clients are unlikely to master them. Showing off isn’t the best way to start an acquaintance.
Use Performative Verbs
If users get on the site, they need to do something. Help them with the call action. That’s what buttons are for. For instance, “download” or “check out” expressions are the ideal representatives. “Additional information” – not so much. Action verbs perform the initial function of the business, to convince people and to sell products.
A choice of pronouns for the button is another issue to take into account. The first person is the most preferable. Rest assured that such approach influences the clients positively. Additionally, you can even recycle your old content to make it easier to comprehend.
Use According Colors
As well as action verbs, there are action colors. There is a popular scheme for the main and complementing colors. For example, orange, red and purple colors match with the “call to action” principle. The background is better to keep neutral, such as blue or gray.
Get Professional Website Reference
Do you remember the catchy testimonials with flowery epithets from the most famous print editions like Forbes, The Guardian, Daily Mail and others? Needless to say that they are always welcomed.
Video reviews and thankful speeches are also a great match. And don’t create a separate page for those, clients often don’t find the way there. They deserve to be seen, so place them on the main page. No one will look for compliments on their own. Therefore, you need to bring them right to the front porch.
The other option is to learn from the websites that already reached success. You might find a few tips for the instant site improving from Inmotion web hosting reviews as hosting also plays a key role in your website’s success.
Get the “Most Popular” Section
Headlines “the most popular” and “the best-selling” are everywhere. Today popularity is a trend to follow. Just look at the books, movies, and music industry. The idea is to show, that a product can be trusted. If others buy it, why wouldn’t you?