You can find a campaign for almost anything on Kickstarter and Indiegogo these days. That doesn’t necessarily mean they are all good ones though. Crowdfunding efforts come and go but it takes a certain kind of strategy to succeed. So how do you succeed with crowdfunding? We’re not going to tell you the answer. We’re going to give you five answers.
GET PASSIONATE ABOUT YOUR INDIEGOGO OR KICKSTARTER PROJECT
You’d be surprised just how many people start crowdfunding campaigns with no guts, passion, or heart. If you’re going to do this, you need to commit to it 100%. Investors want to see you as the face of your own idea. They want to be confident in your confidence if that makes any sense. Don’t shy away from the spotlight here.
GIVE PEOPLE A REASON TO INVEST IN YOUR INDIEGOGO OR KICKSTARTER PROJECT
Look at the word “crowdfunding.” There is your answer. You need a crowd to get the funding so don’t just ignore your community. Give people a reason to help you out. To do this, you need to sell yourself, not just the product. After all, they are investing in you just as much as they are in your goods or services.
GENERATE EXCITEMENT ABOUT YOUR INDIEGOGO OR KICKSTARTER PROJECT
Remember that crowd we just talked about? Well, it is still there and it doesn’t want to get bored. Hence, it’s up to you to engage with the people. Keep them updated, respond to questions and comments and generate any excitement you can.
CREATE REWARDS FOR INDIEGOGO OR KICKSTARTER DONORS
It might seem like you are asking for donations when you start a crowdfunding campaign but you’re not. Ultimately, you are selling a product. So the goal is to set up rewards and price points for your donors. That way you will hit your goal while simultaneously hooking your donors up with a good deal. Everyone wins.
YOU NEED A QUALITY INDIEGOGO OR KICKSTARTER CAMPAIGN
Just like anything else in life, quality matters. You can’t just run a loose cannon campaign and expect it to work. Get everything organized and present your project in a professional manner. You’d be surprised how much this little detail can affect your success.