Demographics

Gender – Male/Female                       72%/28%

Median Age                                      40

Median HHI                                      $83,000

Age 25-35                                        29%

Age 18-24                                        24%

Age 35-44                                        22%

Age 45-54                                        14%

Age 55-64                                        8%

Other                                               3%

Metrics

Average Monthly Unique Visitors                       2,000,000

Average Monthly Page Views                            4,500,000

Ad Specifications

General Guidelines

  • Submitting Flash: All Flash files must contain a blank clickTag command and linking URLs should be listed separately. See Flash Ad Unit Click Tag notes below for info
  • Turnaround times: 2-3 business days for Standard Media, 5 business days for Rich Media
  • Ads are served via Javascript Ad calls, not iframes
  • All ad units must launch a new browser window when clicked on
  • All floating ad units must have a clearly recognizable close button
  • All rich media ads must have an alternate GIF/JPEG versions of creative
  • Audio must be user initiated with a clearly recognizable on/off button
  • All ads must clearly be identified as ‘Advertisement’
  • DFP is used to serve all Clapway Ad Units
  • No PSA ads are allowed
  • Clapway reserves the right to terminate any campaign upon our discretion
  • Any additional questions or comments related to advertiser specifications can be directed to advertise@clapway.com

Lead time: Three business days for standard creative. See notes within the Ad Unit Specifications below.

Out of Banner Ad Units: Creative that ”floats” across the screen and then recedes into an existing ad unit space–must have a visible close button so that user can stop the floating portion of the ad from continuing. Animation time for the floating portion of the creative must not exceed: 10 sec. 30K file size max on initial download; up to 200K can be streamed after.

CND Collections: No rich media ads are allowed in collection buys. (examples:  expanding, floating, in-banner video).

 

Third Party Ads

We accept rich media ad units from the following vendors:

  • AdShadow
  • Atlas
  • Bluestreak
  • Doubleclick
  • Eyeblaster
  • Eyewonder
  • Falk
  • Klipmart
  • MediaPlex
  • Pointroll
  • TruEffect

For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or GIF/JPEG with click thru for all HTML newsletter placements.

Third Party Rich Media

We accept rich media ad units from the following vendors:

  • Bluestreak
  • Falk/Commflash
  • Eyeblaster
  • Eyewonder
  • Klipmart
  • Motif (Only when served via DFA)
  • PointRoll
  • United Virtualities
  • TruEffect
  • Unicast/Viewpoint

Flash Ad Units

Leaderboard:

  • Dimensions – 728×90
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 728×500
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User-Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Box:

  • Dimensions – 300×250
  • File Type – GIF/JPEG/Flash
  • File size max – 30k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – Expandable, In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Expanded Dimensions – 550×250
  • Rich Media Panels – (4) panels, 60K max per panel
  • Expansion Initiation – User-Initiated – Click; Click or Mouse off to close
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – Yes
  • Additional Information – 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times

Half Page:

  • Dimensions – 300×600
  • File Type – GIF/JPEG/Flash
  • File size max – 50k
  • Max Loops – 3 loops, 30fps
  • Animation Length – 30 secs.
  • Flash Ad Unit Click Tag – on (release) {getURL(_level0.clickTag, “_blank”);}
  • Rich Media Accepted – In-Banner Video
  • Rich Media File Size – 30k Initial load and up to 100k streaming, 1MB Total
  • Audio Initiation – User-Initiated – Click Only
  • Lead Time – 3 Business Days / 5 Business Days for RM
  • Geo-Targeting – No
  • Additional Information – No expandable. 3rd Parties may polite stream an additional 920K/961K if targeted to only high-bandwidth users; a close button must be visible at all times.

    Ad Creative Policy

    • Clapway has final approval for all ads with respect to content.
    • Clapway reserves the right to remove an advertisement from its website at any time for any reason.
    • Changes to an existing campaign must be received at least three business days prior to the change.
    • All rich media ads must be served via one of the accepted vendors listed.
    – Pre-roll/Video
    – Rich Media
    – JPG or static GIF
    – Contract + Regulations

    Contract and Regulations

    2016 CLAPWAY INC ADVERTISING RATE CARDCONTRACT TERMS AND CONDITIONS FOR CLAPWAY INC WEBSITES (“WEBSITES”) AND MOBILE APPLICATIONS AND DIGITAL MAGAZINES (“APPS”)

    A. CLAPWAY’s Right To Reject, Cancel or Terminate Orders

    CLAPWAY reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published, displayed, performed or transmitted (collectively referred to herein as “Published” or “Publish”), including, but not limited to, for reasons relating to the content of the advertisement or any technology associated with the advertisement. In the event of such cancellation or rejection by CLAPWAY, advertising already run shall be paid for at the rate that would apply if the entire order were Published and no short rate will apply.

    In addition, CLAPWAY reserves the right to (i) remove from selected copies of its Apps advertisements containing matter that subscribers have deemed objectionable; and (ii) implement blocking technology (including geo-blocking technology) in connection with its Websites and Apps.

    CLAPWAY, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. Should CLAPWAY terminate its relationship with Advertiser and/or Agency, a short-rate may apply and all charges incurred together with short-rate charges shall be immediately due and payable. Furthermore, in the event Advertiser or Agency breaches, CLAPWAY may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with CLAPWAY on behalf of Advertiser or any other client, and/or (b) refuse to Publish any or all of Advertiser’s advertising.

    B. Advertiser’s Failure to Run Advertising/Short-Rate

    All agreements for advertising frequency discounts require that the specified number of advertisements be Published within a specified period and be promptly paid for.  In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to have Published and paid for the specified number of advertisements, or if at any time CLAPWAY in its reasonable judgment determines that Advertiser is not likely to Publish and pay for the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and may result in a short-rate. In such event, Advertiser and/or Agency must reimburse CLAPWAY for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually Published and paid for) within 30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. Any merchandising program executed by CLAPWAY in reliance on advertising that is canceled will be paid for by Advertiser at the fair market rate for such program. Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date. Advertising credits must be used by the Advertiser within six months after the end of the period in which they were earned. Unused advertising credits will expire six months after the end of the period in which they were earned.

    C. Advertising Positioning at CLAPWAY’s Discretion

    Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at CLAPWAY’s sole discretion.

    D. Labeling of Advertisements

    Advertisements that simulate editorial content must be clearly identified and labeled “ADVERTISEMENT” or “PROMOTION” or “SPECIAL ADVERTISING SECTION” at the top of the advertisement, and CLAPWAY may, in its discretion, so label such copy.

    E. CAN-SPAM

    Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by CLAPWAY via electronic mail may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and any acts related thereto, and including the interpretations thereof by the FTC or other governmental authorities (collectively, the “CAN-SPAM Act”) and state “Do Not E-mail” registries.  Advertiser agrees to comply with all such applicable laws, rules, and regulations. Without limiting the generality of the foregoing, Advertiser shall fulfill all obligations of a “Sender” as specified in the CAN-SPAM Act, unless CLAPWAY agrees in writing to be designated as the “Sender”. In either case, Advertiser agrees to comply with CLAPWAY’s policies intended to comply with the CAN-SPAM Act.

     

    F. Errors in or Omissions of Advertisements

    In the event of CLAPWAY’s errors in or omissions of any advertisement(s), CLAPWAY’s liability shall be limited to a credit of the amount paid attributable to the space of the error (in no event shall such credit exceed the total amount paid to CLAPWAY for the advertisement), and CLAPWAY shall have no liability unless the error/omission is brought to the CLAPWAY’s attention no later than 60 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, CLAPWAY shall have no liability. In no event will CLAPWAY have any liability for errors or omissions caused by force majeure or errors in key numbers, nor will CLAPWAY have any liability for any consequential, indirect, incidental, punitive, special or exemplary damages whatsoever, including without limitation, damages for loss of profits, business interruption, loss of information and the like.

    G. Trademarks

    The titles and logos of the Websites and Apps Published or used by CLAPWAY INC are registered trademarks and/or trademarks protected under common laws. Neither the titles nor the logos may be used without the express written permission of CLAPWAY INC.

    H. Warranties; Indemnification

    Advertiser and its Agency, if there be one, each represent and warrant that: (i) Advertiser’s websites, mobile sites, applications, and/or similar services that are associated with advertising purchased under an IO shall contain all necessary consumer disclosures required by applicable federal, state and local laws, rules and regulations, including, but not limited to, an accurate privacy policy (and Advertiser shall not violate the terms of such disclosures); and (ii) any advertising or other material (including product samples) submitted by Advertiser or Agency complies with all applicable laws and regulations and does not violate the personal or proprietary rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce CLAPWAY to Publish such advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless CLAPWAY, and its employees and representatives, against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN-SPAM Act or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed on Advertiser’s behalf by CLAPWAY; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or personal information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; and/or (e) a breach or alleged breach of its covenants, warranties and obligations under these advertising rate card contract terms and conditions. If the CLAPWAY participated in the creation of an advertisement, the CLAPWAY will indemnify Advertiser in connection with potential claims only to the extent it has agreed to do so in writing.

    I. Responsibility for Payment of Advertising Bills

    In the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. Advertiser authorizes CLAPWAY, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Any bill tendered by CLAPWAY shall constitute an account stated unless written objection thereto is received by CLAPWAY within ten (10) days from the rendering thereof. Payment by Advertiser to Agency shall not discharge Advertiser’s liability to CLAPWAY. The rights of CLAPWAY shall in no way be affected by any dispute or claim between Advertiser and Agency. Advertiser and Agency agree to reimburse CLAPWAY for its costs and attorneys’ fees in collecting any unpaid advertising charges. Advertiser confirms that it has appointed Agency, if one is specified, to be its authorized representative with respect to all matters relating to advertising placed on Advertiser’s behalf with the understanding that Agency may be paid a commission.

    J. No Assignment of Advertising

    Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by CLAPWAY, nor may Advertiser or Agency authorize any others to use any advertising space.

    K. Republication of Advertisements

    Advertiser and Agency agree that any submitted advertisements Published, may, at CLAPWAY’s option, be republished, re-performed, retransmitted or otherwise reused by CLAPWAY or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. The copyright in any advertisement created by CLAPWAY is owned by CLAPWAY and may not be otherwise used by Advertiser or third parties without CLAPWAY’s prior written consent.

    L. Advertising Rates

    CLAPWAY’s Website rates contained in advertising orders that vary from the rates established by Website for Advertiser shall not be binding on Website and the advertisements ordered may be inserted and charged for at the actual schedule of rates.  Announcements of any changes in Website’s rates will be made thirty (30) days in advance of the first advertisements affected by such new rates. Advertisements Published thereafter will be at the Website’s rates then prevailing.

    M. Rate Base Guarantees

    Rate base guarantees are made on an annual twelve-month average.

    N. Terms of Sale

    An agency commission of 15% will be allowed for recognized agencies.  Payment is due thirty (30) days from the date of invoice. All advertising production fees (if any) shall be billed and are immediately due in full within the first month of the advertising campaign. Interest may, at CLAPWAY’s discretion, be charged at a rate of 1.5% per month on past due balances. CLAPWAY may at its option require cash in advance with orders or change payment terms.

    O. Choice of Law and Forum

    All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against CLAPWAY relating to advertising must be brought in the state or federal courts in New York, New York. The parties hereby consent to the exclusive jurisdiction of the state or federal courts in New York, New York in connection with actions relating to advertising, including, but not limited to, actions to collect amounts due for advertising.

    P. Entire Agreement

    The foregoing terms and conditions (and the Additional Terms set forth below) shall govern the relationship between CLAPWAY and Advertiser and/or Agency. CLAPWAY has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing and signed by an officer or senior executive of CLAPWAY, no other terms or conditions in contracts, orders, copy, or otherwise will be binding on CLAPWAY. Failure by CLAPWAY to enforce any of these provisions shall not be considered a waiver of such provision.

    ADDITIONAL TERMS AND CONDITIONS 

    APPLICABLE TO CLAPWAY’S WEBSITES AND APPS

    For the purpose of clarification, the terms and conditions set forth in Sections A through R above apply to all advertisements Published in CLAPWAY’s Websites and Apps.  In addition, the following terms and conditions (“Additional Terms”) shall apply to all advertisements Published on CLAPWAY’s Websites and Apps as provided below. To the extent the Additional Terms directly conflict with or are inconsistent with Sections A through R above, the Additional Terms shall govern with respect to CLAPWAY’s Websites and Apps.

    Q. Impression Guarantees and Calculations

    CLAPWAY makes no guarantee or representation as to the quantity and/or quality of visits, impressions, circulation, or other usage of CLAPWAY’s Websites or Apps or of the advertisement, or as to the use of any particular tracking or information-gathering devices, unless CLAPWAY expressly agrees otherwise in writing. In addition, all impressions and/or other measurements of advertisements for CLAPWAY’s Websites and Apps shall be based solely on CLAPWAY’s calculations for its Websites and Apps. Unless otherwise agreed to in writing by CLAPWAY, CLAPWAY will bill for the advertising on CLAPWAY’s Websites based on such Websites’ own ad delivery numbers (“DFP numbers”); and, if applicable, CLAPWAY has the right to bill for advertising in CLAPWAY’s Apps based on its DFP numbers. In the event CLAPWAY and Advertiser agree in writing that certain ads will be billed based on ad delivery numbers other than the applicable Website’s (and/or Apps’) own DFP numbers (i.e., third party numbers), CLAPWAY will bill for such ads based on such third party numbers as long as the delivery discrepancy from third party numbers and DFP numbers is less than ten percent (10%). In the event that a difference of ten percent (10%) or more arises, both CLAPWAY and Advertiser/Agency agree to use reasonable efforts to reconcile the difference and come to a mutually agreed upon solution. If an agreement cannot be reached or if Advertiser fails to provide its third party ad delivery numbers within ten (10) business days after the end of each month of its ad campaign, CLAPWAY reserves the right to bill Agency/Advertiser at a delivery rate of ninety percent (90%) of DFP numbers. To the extent CLAPWAY fails to provide Advertiser with the number of impressions guaranteed (if applicable) on its Websites or Apps, CLAPWAY will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions is delivered. For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable).

    R. Errors in or Omissions of Advertisements

    In the event of CLAPWAY’s errors in or omissions of any advertisement(s) on its Websites or Apps (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), CLAPWAY’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error (in no event shall such credit exceed the total amount paid to CLAPWAY for the advertisement), and CLAPWAY shall have no liability unless the error/omission is brought to the CLAPWAY’s attention no later than 5 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, CLAPWAY shall have no liability. In the event of a suspension of CLAPWAY’s Websites or Apps due to computer, software, or network malfunction, congestion, repair, strike, accidents, fire, flood or any other cause or contingencies or force majeure beyond the reasonable control of CLAPWAY, it is agreed that such suspension shall not invalidate any advertising agreement but a) will give CLAPWAY the option to cancel any advertising agreement, or if CLAPWAY does not do so, b) upon resumption of CLAPWAY’s Websites and/or Apps, the agreement shall be continued and CLAPWAY will have no liability for any errors or omissions or any damages caused by such suspension.  In no event will CLAPWAY have any liability for errors in key numbers, nor will CLAPWAY have any liability for any consequential, indirect, incidental, punitive, special or exemplary damages whatsoever, including without limitation, damages for loss of profits, business interruption, loss of information and the like.

    S. Restrictions on Advertiser’s Ability to Cancel Advertising Orders

    Orders for all advertising units on CLAPWAY’s Websites are non-cancellable less than ten (10) days prior to the start of advertising campaign. If, however, CLAPWAY agrees to cancel an existing order for its Websites, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services.

    T. Additional Advertiser Warranties; Indemnification

    In addition to the warranties set forth in Section H above, Advertiser and its Agency, if there be one, each represent and warrant that: (i) any advertising or other material submitted by Advertiser or Agency for display on CLAPWAY’s Websites or Apps, and any material to which the advertisement or other material links or refers, complies with all applicable laws and regulations and does not violate the personal or proprietary rights of, and is not harmful to, any person, corporation or other entity. (Advertiser understands that although the intended audience of CLAPWAY’s Websites and Apps is primarily in North America, the Websites, and certain Apps may be accessible throughout the world.); (ii) none of the advertisements or other materials provided to CLAPWAY for display on its Websites or Apps cause the download or delivery of any software application, executable code, any virus or malicious or social engineering (e.g., phishing) code or features; and (iii) it will not conduct or undertake, or authorize any third party to conduct or undertake, any unlawful or improper actions in connection with the Websites or Apps, including, but not limited to, generating automated, fraudulent or otherwise invalid clicks or impressions on CLAPWAY’s Websites or Apps. In addition to the indemnification obligations of Advertiser/Agency set forth in Section H above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless CLAPWAY and its employees and representatives for Losses (as defined in Section H above) that may arise from or relate to: (a) the linkage of any advertisement on CLAPWAY’s Websites or Apps to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section T.

    U. Disclaimer

    CLAPWAY DISCLAIMS ALL WARRANTIES AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES FOR NONINFRINGEMENT, ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY AND/OR FITNESS FOR ANY PARTICULAR PURPOSE IN CONNECTION WITH THE DISPLAY, PERFORMANCE AND TRANSMISSION OF ADVERTISEMENTS ON CLAPWAY’S WEBSITES AND APPS.  Without limiting the generality of the foregoing, CLAPWAY disclaims all warranties and guarantees with respect to its Websites and Apps, including, without limitation, warranties and/or guarantees relating to: (a) the positioning or placement of advertisements on CLAPWAY’s Websites or Apps, (b) the availability, uptime and delivery of any impressions or advertisements on any of CLAPWAY’s Websites or Apps; (c) advertising results on the Websites and Apps; (d) the accuracy of audience data, including, but not limited to, audience demographic data, audience size/reach data, etc. with respect to the Websites and Apps; and (e) the quantity, quality or frequency of clicks or click-through rates of advertisements on the Websites and Apps.  Advertiser acknowledges that third parties other than CLAPWAY may generate automated, fraudulent or otherwise invalid/improper impressions, conversions, inquiries, clicks or other actions on Advertiser’s advertisements displayed on CLAPWAY’s Websites or Apps.  As between Advertiser and CLAPWAY, Advertiser accepts the risk of any such improper actions. Advertiser’s exclusive remedy for such suspected improper actions is for Advertiser to request a refund relating to its impacted advertisements in the form of advertising credits on the applicable Website or App within thirty (30) days from the end of the calendar month in which such advertisement is initially displayed on the applicable Website or App. Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of CLAPWAY.

    Copyright © 2016 CLAPWAY INC. All Rights Reserved.