Facebook is now allowing anyone to use Messenger, even if they’re not a part of the 1.44 billion users social network. This is Facebook’s latest step in making the messaging app an independent and self-sustaining product.
MESSENGER NOW JUST LIKE WHATSAPP
Just like for WhatsApp, to sign up to Messenger without a Facebook account, a name, phone number and a photo will be enough. Facebook wrote on the news section of its website that with Messenger, they’ve been dedicated to creating the best messaging experience possible for users.
With this update, more people will be able to enjoy the innumerable features available on the app, regardless of their social media preferences. The option, however, is currently available only in Canada, the United States, Venezuela and Peru.
HOW DOES IT WORK?
Now, on Messenger’s initial screen, users will find a “Not on Facebook?” option. Subsequently, one can sign up, without necessarily being a member of the social network. The app will create a friend list based on phone book contacts for users to share photos, videos, enjoy group chats, and make voice and video calls with their network of friends.
COMPETITION ON THE RISE
Facebook already owns photo-sharing app Instagram and messaging app, WhatsApp which has now increasingly similar features to Messenger, such as sending photos, stickers and videos, group chats, voice and video calling.
Consequently, the company wants to turn Messenger into one of its most vibrant and dynamic components.
The recent strategic move to make Messenger accessible to virtually everyone will help Facebook to make the app available to all new kind of users who will join a ‘global army’ of 700 million people who already use the chat service.
Facebook recently opened its Messenger doors to developers, as well as businesses, allowing them to use the app to handle customers. The company also unveiled a number of new features and objectives for its different apps at its annual meeting. Guess what? The spotlight is increasingly on Messenger.
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