Reports have shown that consumer interest in the Apple Watch has declined faster than anticipated. The sales for this wearable technology have plummeted 90 percent since its launch in April of this year.
APPLE WATCH HAS SOLD 2.8 BILLION BANDS SINCE ITS RELEASE IN APRIL
Since its release, it has sold over 2.8 million bands and has given the company a large source of income. The Apple Watch has been rumored to have more of a cult following than the original iPhone. New market research has shown that the United States consumer interest in the Apple Watch has dropped significantly. It went from around 200,000 sales per day during the week of its launch, to daily sales have trickled to a mere 5,000 purchases a day. During its first week, Apple was selling from 30,000 to 35,000 units per day.
APPLE WATCH SPORT HAS BEEN A SUCCESS
Research has showed the entry-level, cost effective, Apple Watch Sport is the only one that is seeing strong demand and is the best selling model so far. It has also been said that Apple’s Watch Gold Edition, at a whopping $10,000, has sold a little under 2,000 units in the United States.
This is a common trend- to see interest and sales drop after the launch and hype of a new product. Experts say this may be the truth for the Apple Watch.
INDEPENDENT RESEARCH IS THE ONLY SOLID INFO OUT
Independent market research has been the only indicator for the success of the Apple Watch because Apple hasn’t been able to release the official sales numbers for the still-new product.
DEMAND LOWERS AND COMPETITION INCREASES FOR APPLE
Apple began to venture into the smart watch market to being growth as the demand lowers and the competition increases in the smart phone and tablet market. Apple is also expected to update its current line of iPhones with a possible iPhone 6s or 7 in September. This is to follow the success of the iPhone 6 series. There are also rumors of Apple developing a larger iPad, that will go by the name of iPad Pro.
