Microsoft and Volvo have joined forces, though not to produce a tasteless car-themed phone. They’re collaborating to combine Volvo’s showrooms with HoloLens headsets. Starting next year, Volvo will be able to show clients and investors all of their new cars’ specs and features through Microsoft’s HoloLens.
Microsoft Volvo HoloLens Tested in Redmond
The two companies have actually recently showcased a model version of the system at Microsoft’s HQ in Redmond, making use of the upcoming S90 luxury car as their subject. Using the HoloLens and the Volvo S90, They were able to display not only holographic versions of the unreleased automobile, but also showcase samples of the car’s parts.
Holograms Are Not Just for Show
Participants were also able to customize the car’s shade as well as bumper. They could even walk around the holograms for a full 360 degree scope. The hologram not only displays specs, but it could take drivers for a virtual test drive to get a better sense of what it would look like to drive these cars.
Another Ploy to Get the HoloLens to Sell More
This is another tactic Microsoft is using to promote their HoloLens. The tech behemoth has actually just finished an 11-city tour of the United States and Canada in an effort to lure programmers to endorse the HoloLens next year for $3,000. Still, this partnership isn’t really just a one-off, as Redmond as well as Volvo plan to collaborate on other car technologies in the future.
