AT&T has many faithful customers, and it seems like they are going to take advantage of that fact. It was officially announced by AT&T that they are going to be raising the price of their unlimited wireless data plans by $5. AT&T announced that in February of 2016 their plan will rise from $30 to $35.
AT&T IS GOING TO MAKE AS MUCH MONEY AS THEY CAN
So, is this a jerk move or a smart move by AT&T. Well, the first thing that should be said is companies raise the price on their devices all of the time, so AT&T is certainly not the first. Many people who use AT&T’s unlimited data are probably not going to be happy about this increase of price, but it better be believed that AT&T will take advantage of all of the customers that they have garnered over the years. They have also announced that any customers who are not happy with this news can cancel their subscription with them anytime. This makes it so AT&T is not forcing this on their customers, but if they want it they will have to pay the extra $5.
WAS THIS REALLY NECESSARY FOR AT&T?
Even though AT&T is not the first company to do this, the question remains if this was a necessary move. Customers probably do not want to pay an extra $5 a month, so it will be interesting to see if AT&T loses a lot of their customers. On the other side, AT&T is a company that always needs to make a lot of money, so getting an extra $5 a month from all of their users would be a pretty penny. This move can be summed up as good for the company, but probably irritating for all of their customers. Depending on how well AT&T thinks they will do in 2016, could have very well been the reason why they chose to raise the price of their unlimited storage.
