NASA has an insane social media strategy, as was proven by the fantastic coverage of New Horizons’s flyby of Pluto on July 14. In fact, 2015 has been such a good year for NASA in terms of social media that not even Donald Trump’s poorly composed tweets measure up.
Social Media Has Become An Even More Powerful Tool This Year
2015 was the year of many social media uproars. Pop culture overcame the mystery of the color of that one dress, the Charlie Charlie challenge, the Jenners and the Paris Attacks of January 7th and November 13. There have been many ups and downs, and looking back on the year in Twitter hashtags reveals what were the most trendy events of 2015.
The Whole World Was With Paris
The top spot goes to #ParisAttacks. Paris was the victim of vicious attacks of terrorism ten months apart. The city held the spot of most influential hashtag of the year. Related tags included #porteouverte. This hashtag offered stranded civilians asylums in homes all over the city.
2015 Was a Highly Political Year on Twitter
In second place stood #BlackLivesMatter. Its mission was to bring awareness to the injustice in the American justice system. This followed the deaths of many young people, children and adults that were killed for their race. It also showcased police brutality in the United States. The hashtag was also a shield for the protests that came with these murders.
On the side of positivity, #LoveWins was another incredibly popular hashtag. It stemmed from a tweet from President Barack Obama. This hashtag celebrated the legalization of gay marriage in all 50 states of the US.
NASA #PlutoFlyBy Takes the Space Cake
Most notably, one of the most influential hashtags of 2015 was NASA’s #PlutoFlyBy. It’s a well-known fact that NASA has some great people in charge of their social media. It is borderline excessive. To be fair, though, NASA has had a pretty great 2015.
The New Horizons’s Pluto flyby was perhaps the highlight of the year for the astronomy community, and with good reason. NASA is now in full gear to get men and probes to Mars, so it’ll be an exciting time for the agency for the next ten years.
Meanwhile, Donald Trump’s Facebook and Twitter full of the same insulting comments based on only about 2% fact. Nothing new to see there.
