It seems rather odd to test a car indoors to prepare it for extreme outdoor, conditions, but that is just what Ford is doing and it’s working. Using mobile climate and simulators, the automaker is able to minimalize those annoying squeaks and vibrations that coincide with rough weather.
FORD MAKES A SMOOTH RIDE WITH PORTABLE SIMULATORS
Known as Transportable Environmental Four Posters, these simulators put cars through the most rigorous of testing in early stages of construction. Simulated terrain, blistering high heat and numbing low chills are just some of the environments that are used. Due to its portability, these machines can be moved all around the country in order to test any vehicle undergoing development.
FORD SELLS NEW TRUCKS WITH HIGH MILES
A new Ford Super Duty car will have racked up about 12 million cumulative miles during the testing process before being released into the wild. This is more than any other maker out there. To the buyer, all they see is a fresh new truck with that gleaming coat of paint and fresh whiff of “new car smell”. Ford is has patented this mobile testing platform and it puts them ahead of the rest in terms of innovation. Being able to test vehicles on side is remarkable more efficient then having the vehicle moved from location to location. This way, trained experts and advanced equipment can be used to detect deficiencies in any vehicle. Every oen of those 12 million miles has a purpose, and the end result proves that.
BUILT TOUGH AND QUIET
We always hear about how tough and rugged Ford trucks can be. While that is true, not many people understand just how much the company cares about a quiet ride. They devote a huge amount of resources to hire the best people and latest tools to ensure a squeak and rattle free ride. They express that the driving experience is not just about the feel of the car but the feel. Driving is a sensory activity, and all aspects of that activity should be accounted for. Except taste. As of now, taste isn’t really necessary for driving. Perhaps Google will do something about that in the future.