Samsung has just published a new attack ad promoting their new Galaxy S7. Using celebrities, Samsung attempted to humiliate Apple and several of its competitors. Unfortunately for them, it didn’t exactly go as planned.
SAMSUNG CLAIMS GALAXY S7 HAS IT ALL
The premise of the commercial was that the Galaxy S7 has it all. It’s water resistant, has a flawless camera in low light, has expanding memory and overall, has everything you need. That’s great and all, but if Samsung really wanted to beat Apple, shouldn’t these features simply speak for themselves? Why do they need to brag about these additions in such a cringeworthy way? Besides, it’s not like the S7 is really that different from any of the newest smartphones on the market. They all know what each other are up to. It’s pretty tough for one to be so far ahead in terms of technological advances.
GALAXY S7 IS ADEQUATE, USES ACTORS TO COVER IT UP
The Galaxy S7 will be an adequate device. It will function like it says it will and may even impress you at. Heck, it may even be better than the latest Apple iPhone. That being said, it doesn’t exactly stir up hope when Samsung has to use ads like this to make a point. Actors may not be cheap, but the concept of using them is. Instead of giving an in-depth description of how the thing works, we’re left with a bunch of actors making jokes at Apple. Yes, it’s entertaining but do we really need to see Lil’ Wayne spill champagne on his smartphone in order to buy a new product?
APPLE STILL KING OF THE AD
Remember when those first iPod commercials came out way back when? They were a hit. They were simple, refined and neutral. Only black silhouettes were used, not actors. No bashing of competitors was involved, just catchy and clean advertising. That’s why people remember Apple. Years from now, people probably won’t remember this Galaxy S7 ad at all. Unless the device is truly extraordinary, people probably won’t remember that either. Seeing as Samsung needs mid-grade celebs to promote their product, is not very convincing. Does Apple even advertise anymore? The brand practically sells itself. Despite recent drops in quality, people still buy iPhones and they don’t need William H. Macy to do it.