Qualifying Time Warner Cable clients now have the ability to sway their Time Warner Cable cable box for a Roku streaming player. Customers that are able to participate can get a Roku 3 set-top box for $97.99 and receive access to Time Warner Cable’s 300+ live TV channels, as well as 20,000 video on-demand options. Additionally, they can subscribe to Netflix and Hulu along with other services.
Time Warner Cable executive vice president Peter Stern calls the deal an important step in the evolution of cable and how it is viewed. This opportunity builds a bridge between two things that could be considered completely disconnected from each other, but combining them may result in unimagined profit for both parties.
The service is specifically aimed at TWC’s Extreme Internet customers
If this partnership goes well, it could inspire a slew of changes in this industry. Currently, residents of New York City, Mt. Vernon and New Jersey can opt to add Time Warner Cable TV services from their Roku 3 to receive the same package as cable-box customers.
By making cable more affordable, this will mark a great plus for both companies. To the new generation of customers, this will be likely the most favorable option as it combines an extensive live TV roster from Time Warner Cable and a slew of content viewing options with Roku.
Roku Clients in the UK Can Use Amazon Video
As for Roku users abroad, UK clients have access to Amazon Video. Prime members can stream more than 15,000 programs and the content is available to rent or buy whenever desired.
