If you have ever wondered why your favorite app isn’t running as smoothly on your phone with all the internal storage that you have? Well, you might be on to something. There are apparently a few ads in apps that slow down your phone, but they are never shown.
A LOT OF APPS HAVE PAID ADS ON THEM BUT THEY ARENT SHOWN
It’s actually quite a large controversy. Why would an app pretend to show ads, but not actually show them? It’s actually quite simple. People are usually unhappy when an app has too many ads for their liking. So, app designers will want to have less ads. A lot of people have opted for the ad-free apps and some apps even require you to pay for the ability to use your favorite apps without ads getting in the way of your experience. This is one of the most common option for a lot of app developers. Other apps have gone for another way of not featuring ads in the app – by charging a small amount of money to purchase it. This is to the advantage that there will no longer be a need to further program the app to make the ads fit inside them. This also means there isn’t a need for ads to provide revenue for the app designers. The downside is that people are less likely to purchase apps that cost money.
15% OF ALL APP DOWNLOADS HAVE ADS IN THE BACKGROUND
Fifteen percent of all app downloads have ads load in the background. Ads that are never displayed to you. These aps being loaded on your phone, but never seen, use up a lot of the data on your phone. This can add up to your phone data up to 2GB per day. These are videos and images that advertising companies pay for, but app designers are getting the money and not showing you the ads.
THIS INVESTIGATION WAS DONE BY A FRAUD DETECTION FIRM FOR APPS
This investigation was run by Forensiq, a fraudulent detection firm for ads. Thirteen percent of the ads given were not shown. This test was done across all three major operating systems which are Android, iOS for Apple, and Windows Phones. These apps are forbidden from all three of the app stores: Google Play, App Store and the Windows Store. The researchers behind this fraud investigation say that the best way to prevent these apps from using up all of your RAM, is to not use apps that you aren’t sure if they are going online or not.