Tweets Now Appear in Google Search Results

An arrangement has been made this week between one of the biggest social media powerhouses and a technology titan, Twitter and Google. This agreement means that tweets will soon be appearing on desktop Google search results, along with the mobile search result pages.

THE DESKTOP DEAL COMES AFTER THE MOBILE SEARCH RESULTS

This announcement comes after Google had effectively begun allowing tweets to appear on mobile search result pages. Many people believed that the desktop version would happen a lot faster than it did. Other search engines, for example, Bing have been including tweets into their search result pages for over a year now, so Google is a bit late on this latest version. Then again, this isn’t Google’s first endeavor to incorporate tweets in their search engine results. Google and Twitter marked an arrangement in 2009 to do literally the same thing that they’re doing at this point. However, the arrangement expired in 2011 and wasn’t renewed because of the past COO wanting to have more control over the client content.

TWITTER, PINTEREST AND INSTAGRAM HAVE A LARGE PORTION OF THE MARKET SHARE

This alliance of Twitter and Google comes at an essential time as Pinterest, Twitter and Instagram are gradually gaining more control over the market share. This agreement with Google may seal Twitter’s future as the leader of online networking.

There are right now more than 315 million active users on Twitter. Although this number is still growing, it is definitely growing at a slower pace than has been in previous years and in comparison to their social media competitors. There has also been recent controversy over poor advertising results, user growth and retention being the factors that have slowed down Twitter’s growth.

THIS NEW DEAL WILL HELP TWITTER AND ITS CURRENT USERS

This new deal Google takes into consideration Twitter wanting to grow its presence among the internet. The idea is that individuals can now see tweets as they appear in list items. This should make them more inclined to sign up for Twitter accounts. This will likewise become an advantage to the current Twitter users to have the Google search platform to grow their follower base, in light of the fact that the tweets will appear to a much bigger crowd.