Sony Cuts PS4 Price to $350 to Boost Sales

Sony has finally reduced the price of the PlayStation 4 from their original retail price of $400 to a whopping $350. With the company already way out in front in the console wars with Microsoft and Nintendo in terms of sales, this groundbreaking news should only help Sony sell more PS4s.

It’s More than Just Lowering the Price

Not only did Sony drop $50 on their PS4 price, but they are also set to release a couple of bundles with the price of $350. According to Sony, both the Uncharted: The Nathan Drake Collection and the Star Wars Battlefront PS4 bundles are set to be released at $350. Both of these bundles come with a 500 GB hard drive PS4, a DualShock 4 wireless controller, and both are set to be released by this year. The Uncharted bundle’s release date is October 9th, and the Star Wars Battlefront bundle is set to be released on November 17th, 2015.

Does This Mean Anything for Competition Like Nintendo and Microsoft?

Sony’s two main competitors in the video game industry are undoubtedly Microsoft and Nintendo. Sony’s PS4, Microsoft’s Xbox One, and Nintendo’s Wii U all compete against each other to see which is the most dominant in the console wars. So far, Sony has won over these two companies with their new generation console; the PS4 has sold over 19 million copies. Compare that to the Xbox One, over 11 million copies sold, and to the Wii U, over 9 million copies sold, and it becomes clear how much Sony has surpassed its competition with its new generation of the PlayStation console. Now that Sony has dropped their PS4 price to $350, they should only continue to distance themselves from Microsoft and Nintendo. However, this news should only fuel Nintendo and Microsoft to respond in a big way.

What to Expect from Sony in the Future

Now that Sony has finally reduced their initial retail price of the PS4 to $350, they should be able to focus on their upcoming game selection in 2016. Although Sony is currently ahead in the console wars that does not mean they can just lay low and relax. With this news that Sony has slashed the price of their PS4, it can be certain that both Nintendo and Microsoft will have something up their sleeve to compete with Sony in the future. For Sony, this should only be the beginning for each gaming company’s goal to get all video gamers to convert to their console.

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