Faraday, a new startup out of Los Angeles is looking to make the next competitive luxury electric car and reimagine the way people interact with their cars. Faraday Future is building a $1 billion manufacturing plant for a brand new line of cars, and the location is soon to be revealed.
Currently headquartered in Los Angeles, Faraday is parented by a Chinese company run by the Steve Jobs counterpart in China. As figures look now, it seems they’re set to become Tesla’s biggest rival. The cars to be built are all-electric and and price tags are to start at the luxurious side of things. Staff has been taken up from Tesla, but they hope to distinguish themselves by marketing their brand as a tool for the connected class. They haven’t specified what this means, but answers are expected to come by 2017, when the first Faraday vehicle is set to roll out.
The company’s main investor is Jia Yueting, and they hope to adapt to the fast changing automobile industry. Speculation suggests that they’re looking to ‘wire’ cars to people, much like cellphones are wired to our brains and glued to our hands as well as tablets and other handheld devices. It’s still to be seen how exactly this will develop.
