A new statement from Twitter has declared that Periscope video feeds will now be viewable directly from the platform. This is good news for Facebook and Instagram.
User Growth Is Faltering on Twitter
User growth is the single most important factor when it comes to social media. There have been small increases in the US in recent months. Even the biggest social media networks have been flatlining in the United States and gained very little abroad. It looks like everyone who wants a Twitter account already has one.
Jack Dorsey Might Make Things Right
In an effort to shake things up, co-founder Jack Dorsey returned as the CEO of the Twitter. This is roughly like when Steve Jobs stepped in to use market capitalization to make Apple what it is today. However, his efforts haven’t been entirely effective. The platform has tried out curated feeds of content dedicated to certain themes or events, to no avail.
Jack Dorsey has been blamed for the plateauing for not dedicating all of his time to this platform. Currently, he splits his work between Twitter and his own company, Square. Investors are extremely disappointed. It has reached the point where the social media website’s stock went under $20 for the first time sine 2013. Right now, the company’s stock is at around $19.64.
Jack Dorsey is bringing in Periscope to right some wrongs. The popular live streaming app was acquired by Twitter last year, so this not too surprising a move. It allows users to live stream video from anywhere with an Internet connection, and other users can view and comment on the content as it happens.
Periscope Could Pull a Vine
According to the announcement blog post, this will give Twitter more dimension. It effectively lets the user get pulled into their feed or specific favorite accounts. It will hopefully give people a reason to log into Twitter and stay there instead of switching around. This will also boost Periscope’s popularity as some users may even want to download the separate platform.
Twitter recently acquired Vine, which records and loops 6-second videos. The platform became so popular that it became its own service though it still works seamlessly within Twitter. The same thing could happen to Periscope. The new update will roll out to iOS on January 12. It will be coming later for web and Android users.
What Does This Mean for Facebook and Instagram?
Facebook and Instagram are doing just fine on their own. While Instagram’s video platform isn’t as popular as Vine, it’s still widely used and functional. Facebook is bringing in a video platform of their own soon, which will allow for Facebook to work like a combination of social media and YouTube. On that side of the spectrum, it’s safe to say these two social media platforms will be largely unaffected by this update.
