The amount of people who are using messaging apps keeps on increasing. Among the top messaging apps that you will find in the world is Facebook Messenger. However, their newest feature may end up being a major pain. By the time the second quarter of the year rolls around, you will see more ads in Facebook Messenger. This newest feature got me thinking about other fascinating facts about the messaging service.
FIRST FACT: MORE ADS FEATURED
The only redeeming part about this newest feature from Facebook is that initially, brands are only going to be able to send ads to people they have actually communicated with. As a business decision, this makes complete sense but that doesn’t mean that users will like it. Hopefully, for the people’s sake, this new feature doesn’t make Messenger unbearable to use. This may not be a popular decision by the company, but all companies do it.
SECOND FACT: THE NUMBER OF COUNTRIES
It is amazing to think how many countries Facebook has affected with their Messenger app. According to eMarketer, they have a significant reach in more than 20 countries worldwide. This makes them, as eMarketer puts it, a global powerhouse when it comes to messaging. Not only that but another source, comScore, counted that their consumer reach actually surpassed YouTube!
THIRD FACT: THE MESSAGING APPS AROUND THE WORLD
Lastly, we turn to an amazing prediction about all of the messaging apps in the world, including Facebook Messenger. By the next two years, eMarketer predicts that over two billion people worldwide will be using messaging apps. They say that this would account for 80 percent of all smartphone users worldwide. Although this is not a set in stone fact, eMarketer’s word should be taken very seriously. We will see in 2018 how close they were, but until then we just have to take their word for it.
