Who is Michael Kors? He’s only one of the most successful fashion designers of the past couple decades. Whether you knew that or not is beside the point, although try to keep your ignorance a secret amongst fashion circles. This isn’t about Michael the man, though, it’s about the smartwatch behind him. Well, I mean it’s about the man behind the smartwatch and his name is Michael. Scratch that. What I’m really trying to say is that he has a brand new smartwatch out and it’s making a statement. Here are five reasons why.
1. MICHAEL KORS IS EXCLUSIVELY ANDROID
Michael Kors doesn’t seem to give a flying duck about Apple. They probably have a lot more in common then the two think, which probably was the basis for his reasoning to go full Android. The first two, and only two watches at the moment, will be Android-Wear powered. It seems the guy cares just as much about functionality as he does looks.
2. MEN AND WOMEN WILL GET THEIR PICK
Options are what the people want and options are what they will get. In the fall of 2016, consumers get a choice of two watches. One gold-plated wearable is designed for the dainty wrists of women while men will be treated to a sporty black version. Feel free to mix it up if you please.
3. IT WON’T BE EXPENSIVE
Your definition of expensive may vary, but in this particular scenario, expensive is what an Apple Watch costs. Michal Kors smartwatch will cost significantly less. More than $400 less in fact. Both of his watches will be retailing for a fairly reasonable $395.
4. IT WILL BE CUSTOMIZABLE
Michael Kors certainly knows fashion, but he also trusts that you do to. For this reason, his watches will be customizable. Users can show off their own personal style with their smartwatch. Interchangeable straps and watch faces will be available in order to reflect their mood or personality.
5. MORE TECH ACCESSORIES WILL BE ON THE WAY
Michael Kors sees the wearable technology business becoming a big part of fashion. Beyond watches, he sees a huge opportunity for other devices that both look good and function at a high level. Perhaps Michael Kors is hinting at a future where we are all secret agents. Don’t tell me you wouldn’t like a snazzy tie that acts as a 360-degree camera or autonomous high heels that do the walking for you.