It appears like Google is trying to make their company a little more secure next year. They have set aside $1 million to fund research into a better drive security. This is referring to the company’s Drive cloud storage device. Also, they recently released their Search Quality Rater’s guide. This guide talks a little about money, life, and what they consider to be a high-quality site worthy of ranking.
GOOGLE PUTS MONEY INTO DRIVE SECURITY
Google stated that keeping their files safe in Google drive is very important to them. The drive security funding was commented on by the company. They said in a blog post that they appreciate all of the security researchers who help them keep their drive security top notch. They state that they will dedicate $1 million to them for extra funding. Also, they have mentioned how they will continue to give anyone who spots an issue $20,000. Now, this issue has to be legitimate enough for the company to pay you. You can not just randomly point out a minor problem and expect $20,000. It must be a legitimate problem with the drive security.
GOOGLE: MONEY AND LIFE
As mentioned earlier, the company released their Search Quality Rater’s guide around a month ago. One of the sections of the document talks about your money or your life pages. The company states how there is a lot of content on the web, but they focus on web pages that can affect people’s money and life. They say these web pages are held at a higher standard than others. They state that these are pages that include factors like financial information, health, and medical information, etc. The point is, the company likes to put people’s money and their life, before anything else.
GOOGLE TALKS ABOUT DESIGN
Looking past money and life, Google also talks about how the design and content positioning does factor into ratings. They say that they want the most important concept of the page to be in plain view of the user. They say this is why mobile optimization is so important. Smartphone screens are not as large as computer screens, so this is extra important for mobile sites. Supplementary content is also talked about by them. They mention how tips on the sidebar or tutorial videos are useful.
GOOGLE TALKS ABOUT MEETING NEEDS
This factor is easily one of the most important. When a user enters something in the search bar, they expect appropriate results to pop up. Let’s say that someone types in if there is any news about the Philadelphia Eagles. If searches come up that are practically verbatim, then a high needs match is met. This one is so key because, as the company points out, your average users need to be satisfied.
THE GOOGLE SEARCH QUALITY RATER’S GUIDE TAKEAWAYS
There are many key takeaways from this Search Quality Rater’s guide. The big one is the fact that Google prioritizes your money and your life. They hold pages like that in higher standards and it only benefits the people. The second biggest takeaway is when making a site make sure your content is clear and easy to see. Make the main point easy to see and visible to the user right away. This guide is a great reference to look to when asking questions about page rating. It is a very long document, but it is definitely worth the read if you are interested.
