If you think that responsive design is enough to get your mobile users to convert, you are way off base. It’s not all about screens. It’s about user behavior and meeting their needs. If you want more mobile conversions, check out these tips. Each one is a great way to improve your chances of users answering your call to action.
Put Your Promotion Above The Fold
Mobile users are often on the go, and have little time to search for the opportunity to buy your product or service. So, don’t make them scroll endlessly in order to convert. Put your offer and the call to action button above the fold. Many users will appreciate being able to quickly make their purchase and move on without going through a lot of navigational steps.
Stick to The Bare Minimums on Your Forms
It may be tempting to try and collect as much information as possible on your forms, but if you ask your mobile customers to enter in a lot of information, they are going to bounce. Even if you make many of the fields optional, the screen will still be too cluttered and navigation will be a pain. Instead, design your forms so that they only include the bare minimum of information that is needed.
Focus on Keywords That Indicate a Readiness to Convert
Think about the Google searches that you execute when you are just looking into a product or service. Chances are, you enter in search terms that are designed for seeking information. For example, “futons that work well in rec rooms”. On the other hand, when you are ready to make a purchase, your searches will focus on words like buy, purchase, and today. As a general rule, mobile users tend to be focusing on immediate needs, at least as it pertains to e Commerce. This means that they either want to find you or they want to make a purchase. Optimize your mobile landing pages for keywords that are focused on converting, not on finding information.
Keep Things Simple And Focused
Once again, mobile users are often looking to complete a very specific task. Focus your mobile landing pages on nothing more than your offer, and what the user needs to do to accept your offer and convert. Think in terms of content that is engaging yet simple.
Give Visitors The Option of Checking Out on Another Device
For some mobile users, no matter how much you optimize and streamline, the process of converting from their mobile is always going to be frustrating. Sometimes it will be frustrating enough that they abandon the process altogether. One thing that you can do is give mobile users the option to check out using a secondary device. Simply offer to send them the link to the checkout page. Then, they can pick up where they left off on their desktop, tablet, or laptop.
- Make Sure Your Landing Page Passes The 5 Second Test
- Here is an excellent test of your mobile landing pages. Show your page to somebody who has not seen it before. Only allow them to view the page for 5 seconds. Then, ask them what it is that they remembered about the page. If they aren’t remembering the things you think will drive them towards converting, it may be time for a redesign.
- Make The Checkout Process as Easy as Possible
- Anything that you can do to make it easier for your customers to checkout on their mobile devices, the better off you will be. For example, if they are a previous customer, why not take existing data and prefill fields for them. Another option would be to use the Google maps plugin to suggest the local store location. Consider emulating Best Buy or many other mobile e-Commerce checkout sites to streamline this process.
- Create a Sense of Urgency
- Why not take the time to create a special offer a discount or other experience just for mobile users who are willing to convert quickly? Something as simple as a bit of text letting them know that by placing their order today, they receive 15 percent off can be incentive enough. However, you can also create a sense of urgency by limiting your discount or special offer to a certain number of people.
