Yahoo has started blocking people who use their email tool and also have an ad blocker enabled. This has angered a lot of its users, and Yahoo’s intentions have not been clarified.
What Little Yahoo Users Are Left Are Leaving
According to some customers, they’ve been locked out of their account to test run a new feature, for which these users must not have any adblockers turned on. Apparently this feature only rolled out to certain individuals. The people who did receive this error message, however, were not pleased. They threatened to abandon the service entirely if the feature wasn’t lifted.
Other Publications Are Also Barring Ad Blocker Users
Yahoo is one of many services experimenting with barring ad block users altogether as the modern technology available to do so comes to be a lot widespread. The Washington Post tested out a function that routed ad block customers to a registration page in September, and also the London-based newspaper City AM began a similar trial this week. New York Times CEO Mark Thompson also stated in a current profits call that the paper is exploring “technical solutions” to fight blockers.
This is An Expected Move, Since Yahoo Profits Are Down
It’s simple to see why Yahoo has an interest in warding off ad blockers. The company had disappointing 3rd quarter results last month that might point to a wide decline for the business, as well as up till last summer, it had actually experienced numerous consecutive quarters of flagging advertising revenue.
