Finally consumers will be able to enjoy a one-stop e-commerce shop for any type of wearable technology product and the Internet of Things.
Founded in 2015, The Wearables Store, has the ambitious mission of offering tech-shopaholics the most innovative products available in the “Wearable and Internet of Things market.”
That’s not all. The company provides potential buyers with the latest news and videos on the tech world’s happenings.
Wearable technology is the future of consumer electronics
The Wearables Store is the brainchild of Philadelphia-based entrepreneur Stephen Spivak, who got the idea of bringing this “completely cutting-edge” technology to consumers under the same e-roof.
As all big electronic companies are gradually developing their own type of wearable technology, Spivak launched his niche site, where he aggregated products ranging from smart watches, to fitness and GPS trackers, to even home accessories. “I was hooked on the concept of how these products could change the world for the better and make our lives easier and safer,” he said.
E-commerce and The Internet of Things
A ‘light-bulb’ went off inside Spivak’s head in 2014, and since then the Wearables Store is growing exponentially. This e-commerce shop should have 80 percent of the hottest wearable technology items by the end of the summer. “Our goal is to offer you the greatest, coolest, and most innovative products in the wearable and Internet of Things marketplace and competitive prices,” Spivak explained.
Encouraging innovation
The website sells consumers products from traditional electronic companies, but also those developed by innovative startups “that you may never have heard from that are just getting to the marketplace”.
According to a report evaluating the future growth of wearable technology, twenty percent of American adults already own a wearable device and the adoption rate is quickly expected to rise — most notably among Millennials.
Future growth of wearable tech
“Businesses must evolve their existing mobile-first strategy to now include the wearable revolution and deliver perceived value to the consumer in an experiential manner,” said Deborah Bothun, PwC’s U.S. advisory entertainment, media & communications leader. “Relevance is the baseline, but then there is a consumer list of requirements to enable interaction with the brand in a mobile and wearable environment.”
PwC’s Consumer Intelligence Series – ‘The Wearable Future report’ – a massive U.S. research project, examined how technological innovation plays an increasingly prominent role in helping brands set themselves apart in their respective industries.
A separate report, titled ‘Health wearables: Early days’, further examined consumers’ attitudes and behaviours toward health wearable technology. Data unveiled that 53 percent of Millennials and 54 percent of early adopters are excited about the future of wearable technology.
They see improved safety, healthier living and simplicity of use as important benefits of wearable technology.
What’s your opinion on wearable technology? Share your comments below.
