The Electronic Frontier Foundation (EFF) privacy body, Disconnect, and a group of web companies have launched a new ‘Do Not Track’ standard that is designed to persuade website owners and advertisers to respect the citizens of the internet’s privacy online.
These companies who are signing up to the new setting will have to agree to not store or share information of the individuals who are visiting their web pages. The policy itself might not acquire large amounts of interest as it is voluntary and opt-in, meaning that this can be ignored by internet firms. This has been ignored in previous versions as well.
MAJOR SUPPORTERS HAVE SINCE BACKED OUT
Major supporters, like Yahoo and Microsoft, have since grew cold on the idea of not collecting user information. In April, Redmond revealed that it is no longer going to enable DNT, do not track, as the default state in Windows Express settings. In previous years, Yahoo sais that the Do Not Track setting will no longer be available on the site and claimed that they have yet to see a single standard form, and become adopted by the broader tech community.
Since, the internet pioneer has agreed to support Do Not Track for Firefox users as a part of the search deal with the browser. EFF and their launch partners are: publishing site Medium, privacy search engine DuckDuckGo, and tracker blocking extension AdBlock.
The efforts of EFF are making headlines, but online tracking of user and their information is a common practice for most internet giants such as Facebook and Google.
DO NOT TRACK WILL GIVE USERS CLEAR OPT-OUT OF TRACKING OPTION
EFF has reported that they are very excited at the amount of important web services who are committed to the implementation of Do Not Track. This will give their users a clear and easy to understand opt-out from online tracking and the exploitation of their reading history. The companies who are involved also understand the practices surrounding analytics, and advertising that can be safe for all users.
DO NOT DISTURB BEST PAIRED WITH PRIVACY SOFTWARE
EFF has admitted that DNT is best paired with privacy software and is not to solely protect users from sites that try to secretly follow and retain internet activity.