ANOTHER ATTEMPT AT DETHRONING YOUTUBE
At this point, stories about video streaming services attempting to steal money and viewership from Youtube feel older than Youtube itself. Challengers have come and gone, but very few streaming services have managed to stick around and find success, and none of them have become the top streaming service. Google gave up and just bought Youtube instead. But with streaming becoming the primary mode of watching content now, companies still have to try their hand at it, and now Comcast is throwing their hat into the ring. The new Comcast video streaming service will be called Watchable, and even if it’s not the future of streaming, it looks as though Comcast video streaming could very well be the future of Comcast.
https://youtu.be/r0lhgRz8IjY
COMCAST VIDEO STREAMING TO COLLABORATE WITH LARGE COMPANIES
Comcast has not entered this game lightly, and has in fact been talking with some extremely notable websites and companies to work with for a Comcast video service. Websites like Vox, Vice, The Onion, AwesomenessTV, and even Buzzfeed will be a part of the new Comcast video streaming service. NBC Sports will also have a package on Watchable, culminating in a solid initial group of companies that will be working with the Comcast video service as Watchable nears launch.
NEW COMCAST VIDEO SERVICE WILL REPLACE THEIR CABLE BOXES
Sources say that the plan for this new Comcast video streaming service is for a newer XFinity cable box that includes Watchable to replace current Comcast cable boxes. Even bigger, there is the possibility that Watchable’s platform could also make its way to to both Android and iOS devices, allowing for mass appeal for the Comcast video service. It would be an important step for Comcast as cable companies make their attempts at venturing into the modern way that people watch television.
WATCHABLE IS MORE OF A NECESSITY FOR COMCAST THAN A NEW OPTION
Comcast has been struggling more than they’d like to admit. Losing market share to companies like Youtube and Facebook isn’t something they’ve had to deal with in the past. But with that exact situation happening, Comcast has been forced to scramble. Getting noticed by younger viewers who simply do not watch as much live television as they used to is a big deal, and partnering with Buzzfeed or Vice to get their newest videos on a Comcast video service is a big deal for them. It may have happened later than it should have, but a cable company may finally be looking to adapt to the internet instead of running away from it.
