Activision is finally tackling a market that’s not well explored by the company: mobile games. The company, which brought the world the Guitar Hero and Call of Duty series, has purchased King, maker of App Store best-seller Candy Crush Saga. The purchase, as said by the company, is sure to bring Activision to new and promising territory, but the company’s inexperience with apps could hurt Candy Crush Saga, or vice versa.
The game is already plagued with bugs and complaints, where accidental purchases are made with the unconfirmed click of a button and draining user’s wallets, and this new development could cause many more bugs. It is no secret that this acquisition will come with an experimentation period, and Candy Crush Saga may see a new low as the purchase is finalized. It could bring Activision stocks down as opposed to the hopeful up in the mobile gaming industry.
Candy Crush Saga currently ranks fourth best selling app of all time, with it’s sequel Candy Crush Soda falling sixth, but its latest updates are already bringing in sub-par reviews. It’s still to be seen what Activision will bring to the table once the acquisition is finalized next spring.
Activision is known for games that have brought addiction to gamers, and hopefully it can bring some of that to King’s upcoming games. Guitar Hero and Call of Duty are particularly designed in a way that draws attention quickly and holds it, so hopefully it can do the same for Kings’ already addictive games.
