Call of Duty: Black Ops 3 has generated $550 million in global revenue in just its first three days of release, making it Activision’s biggest entertainment launch of the year. This number is rounded up from the number of copies of the game that have been sold so far. Microsoft’s Halo 5 only generated $400 million after one week.
A Big Win for Call of Duty: Black Ops 3
Though Call of Duty: Black Ops 2 generated $500 million in sales in just one day, this record sets an all-time one for engagement per player. Call of Duty: Black Ops 3 are clocking the highest hours per player out of any game in the series. In fact, there were over 75 million hours logged between November 6 and 8, according to Activision.
Call of Duty: Black Ops 3 Record Puts it Higher than Movies
Activision added that the game’s $550 million record puts it ahead of not only any other game launched this year, but also the highest of any game, film or entertainment launch of 2015. Call of Duty: Black Ops 3 also broke records at PS4, making for the best-selling digital full game by units sold in its first day.
This makes Call of Duty: Black Ops 3 the most successful launch of the year, and the rest of the launches left in the year will have to take it up to these numbers to make new history.
