Moschino Opens A New Set of Doors for Barbie
The Moschino Barbie doll campaign features a boy in its commercial – a groundbreaking development for a toy that is usually marketed for girls. This marketing strategy has inspired an incredible amount of popularity for the dolls, which sold out in one hour alone, but it could have very different repercussions down the line.
The Taboo that Comes from Innocent Curiosity
Barbie dolls have long been thought to be a toy for girls, though everyone knows at least one boy who was curious about them and played with them at least once – especially in the case of young boys with older sisters. This stems from the innocent curiosity of being a child, but it has been deemed a taboo by society.
Apparently, it’s 2015 and boys playing with dolls still means that they’re feminine or gay, and therefore an abomination to society. Moschino Barbie hopes tho break this kind of thinking now and make it more forward.
Moschino Brings a Change
With this new line of Moschino Barbie dolls, Moschino hopes to break those societal boundaries down, encouraging boys of whatever inclination to see if they like something in the Barbie dolls, whether their interest lies in the fashion or in the phenomena of beauty as society dictates. Why, in fact, should the kind of toys kids can have be limited?
The Moschino Barbie dolls are currently selling for hundreds of dollars on eBay, and not only for the novelty that came in their advertising strategy, but also because of the fame of the Moschino brand. Hopefully this will kickstart more positive changes in the toy making industry that unites boys and girls in wanting to discover new things and learn others through playing.