IBM Watson Trend has been introduced as a new means for consumers to understand the top buying trends of the holiday season. Using a mix of machine learning, sentiment analysis, keyword analytics as well as natural language analysis, IBM Watson Trend tracks the top 100 marketing items throughout 3 prominent categories: customer electronics, toys and health and wellness.
IBM Watson Trend Doesn’t Have the Samsung Gear VR on the List Yet
On the surface, a lot of exactly what IBM Watson Trend is reporting as a “trend” is obvious, you don’t a supercomputer for it. For example, the leading 3 items in the customer electronics classification so far are the Apple Watch, Samsung TVs and Sony TVs. (The Samsung Gear VR, alas, didn’t even show up in the leading 10, despite selling out on Amazon as well as Best Buy.) In the “toys” category, the 3 leading fads are Star Wars LEGOs, LEGO Friends, and also LEGO City.
This leads to the unpreventable question: How do the buying ideas from IBM Watson vary from exactly what’s already offered on the market? Exactly what’s the huge bargain regarding utilizing AI to forecast shopping fads?
IBM Watson Trend: Why You Should Use It
According to IBM, there are 2 key benefits to putting the supercomputing sources of IBM Watson to work on assessing holiday shopping patterns. Think of IBM Watson as a ravenous online visitor, able to check social networks and also media magazines in real-time for any kind of indication of a change in customer view.
Another essential advantage is that IBM Watson, by utilizing organic language analysis, could analyze a lot of on-line babble that’s infamously challenging to understand. Even something as apparent as, “I’m SO going to acquire this” might be translated in various means, depending on context and tone of voice.
IBM AI is Your Best Personal Shopper
For a tip of how consumer-grade AI could transform the method we go shopping, it’s fascinating to see exactly what IBM Watson has actually revealed that’s unforeseen or unusual. Nikon cameras, which rated No. 7 in the consumer electronics classification, could seem evident until you read IBM Watson’s back tale on them– just what IBM refers to as ‘the story behind the trend.; It turns out that smartphone users who are also amateur digital photographers are amongst the greatest prospective buyers of Nikon video cameras. They’ve been so activated by the capacity of smartphone digital photography (think: Apple’s “shot on iPhone 6 ″ project) that they wish to upgrade:
IBM Ensures the Apple Watch Will Trend for A Long Time
IBM says that Watson could help determine trends and patterns, based upon a mix of sentiment, context and also material analytics. Now, the only trend that IBM Watson is 100 percent persuaded of is the Apple Watch, which proceeds to be among the most discussed products.
From this viewpoint, IBM Watson Trend appears to be even more of a business retail solution than a customer option. It makes retailers smarter about exactly what to stock, and also ways to pitch products to customers. At this year’s IBM Watson ecological community event in Brooklyn, for example, there was a variety of IBM Watson companions aiming to crack the code of e-commerce by leveraging the power of a cognitive computer. If you recognize specifically just what a customer wants when they visit a website, finalizing sales will be far more effortless.
