O2 is joining the ad-blocking ring, and it’s one more sign that if this trend progresses, all of the internet might be accessible by subscription only. Ad-blockers are becoming more popular by the day, and as more people turn to ad-blockers to improve their web browsing experience, websites will have no way of generating profit.
Analysts Believe Ads Will Adapt to the Consumer
Observers of general trends believe that ad-blockers will not necessarily take over the web, rather advertisements will learn to better adapt to the consumer’s needs and interests, which is what analysts predict will happen. While advertising will have to get more creative with advertising, it can guarantee that they can still get profit from their websites.
If This Doesn’t Happen the Internet Will Be Best for Subscribers
If the ad-blocking trend continues to grow, then it’s possible websites will have to generate profit from subscriptions. Other than ad revenue, it is the only strategy that has been proven to work, and it is likely the course of action that popular websites will have to take to ensure that they generate revenue.
It’s hard to imagine having to pay real money to access websites, but companies like Yahoo! may just resort to this if there is no other way to generate revenue, and if ad-blocking technology is widespread and further develop, the internet has no other choice by to adapt.
