Volvo has unveiled the 2017 Volvo S90, a new luxury sedan that hopes to compete against BMW, Mercedes-Benz and Audi. This car promises to revolutionize Volvo’s image and pit it against the likes of the most famous luxury brands in their new large sedan.
No More Box Cars for Volvo
The new Volvo S90 is the second car in the car maker’s latest lineup, the first having been the XC90 SUV. According to the company, this is the car that proves that they mean business. The new S90 features semi-autonomous driving that works up to 130kmph, and it can even detect large animals like deer or moose. It also has an alarm to warn of big animals and can slam the brakes if necessary.
Potential buyers have the option to get the Volvo S90 as a plug-in hybrid. In terms of exterior and interior design, the car is set to provide the utmost luxury and comfort while providing the latest technology.
Many Car Makers Are Jumping on the Self-Driving Bandwagon
In the last quarter of 2015, many car makers have decided to add semi autonomous driving, and it looks like Volvo is joining the ranks. Volvo was bought out by Geely, a Chinese auto maker, in 2010. They’re looking to spend $11 billion to get sales up 60% by 2020, and they estimate that 80% of Volvo S90 buyers will be first time Volvo customers.
The new Volvo S90 will be showcased with full details and specs at the North American International Auto Show in Detroit in mid January of 2016. It’s likely that it will not be the only car in the show that features things like smart driving, but this is a new era for Volvo. Their latest lineup is giving the company a new face. Hopefully, it can deliver and bring the utmost comfort and luxury to drivers at a pretty price that can compete with Audi, Mercedes-Benz and BMW.