Google has always been quiet about the algorithm that the Google Search Engine uses. Most of what the people know has been found in small details that Google staff reveal. So when Google released a 160 full Search Quality Rater’s guide last month, the SEO world was more than surprised.
Google Defines What A Quality Site Is
The document specifies what a quality website is, and how it chooses to put it in the Google search engine results. Documents that are highly ranked in the search results, it has to be enlightening, comprehensive and a little challenging.
How to Get Featured on the Google Search Engine
Now that Google has released a full guide on how to get featured on their search engine, we have an exact guideline to manipulate it to our advantage. Google’s main focus? Money and or life.
Inbound links are a known sure shot at getting ranked on Google, but there are other quick ways to get to the top thanks to this guide. According to the document, raters must ‘represent the users’. This means that the search results are authoritative and reliable results. Other important factors in getting well ranked is on-site content and off-site authority.
The Most Important Things: Money and Life
Google is apparently the most concerned with protecting your money and your life. Google will prioritize websites that have content that will protect users’ life and their money. This could be because these are very highly searched topics.
Things that deal with protecting life, such as suicide lines, often take really high priority when it comes to search engines. This is natural. Google is a very humane company despite the fact that it’s everywhere.
The specific pages Google is talking about is the your-money-your-life pages. These are held in very high standards. Your life pages usually deal with health and medical information. Your money pages, usually topped by e-commerce platforms, consumer purchases, and pages dealing with financial or legal information.
YMYL Should Be Part of Your New Strategy
Google loves money. Amazon may be paying some serious capital to top searches in America, but that doesn’t mean other smaller websites can’t get up there, too. Your strategy can implement things that will help users save money or make money. This is another thing that people commonly search for.
The internet has popularized suicide hotlines and fast track ways to make money. While the former is a great resource for many people if they need that kind of help, the latter can be considered spam. What’s the line between giving users helpful suggestions and getting mistaken for a sponsored ad.
Google is Great, But It’s Run by People
Though Google is pretty much everywhere, it’s still run by real people. Real people have real interests, and those interests often revolve around money and safety.
Google has a responsibility after having monopolized a lot of the Western web. As teenagers and young adults basically depend on Google for a lot of knowledge, it’s important to keep their lives and their mental health safe. On the other hand, since a lot of money is coming out of programming, robotics and coding, it’s natural that Google gives you ways to get money. In the same vein, Google is also good at giving you ways to save money.
Make Your Website About Money and Life
Thanks to this guide getting released, it’s possible that many websites will start implementing ‘life’ and ‘money’ sections to their websites. We may even start to see some concept changes. While it may seem sudden, these are two topics that internet can never get enough of. That, and cats.
