Sprint is extending the half-off rate plan offer to anyone wanting to switch out of T-Mobile, Verizon and AT&T. This is hopeful news after T-Mobile took its spot as 3rd most popular carrier.
T-Mobile is Destroying Its Competition
Sprint has a lot of catching up to do. T-Mobile added 1 million or more subscribers to their services even in the slower months of 2015. It’s subscriber count increased by 2.06 million from October through December. Although final quarter results aren’t out yet, T-Mobile likely excelled.
In fact, earnings on T-Mobile’s fourth quarter included 917,000 phone customers with higher credit standards. This means they got more customers that paid for service as opposed to getting a pre-paid plan. This kind of customer is highly valuable. They are often give companies the highest and safest revenue. T-Mobile subscribers grew by 8.3 million in 2015 in total, which means it has 63.28 million in total. That’s 23,000 new customers per day.
Verizon and AT&T have equally overwhelming numbers, but they have been getting these kinds of figures for years now. The fact that Sprint got kicked out of their spot is what is bringing on this competition.
Sprint’s Half-Off Offer Extended to February 11
Probably in an attempt at catching up, Sprint announced the extension of their half-off rate plan offer. The offer is now ending on February 11. Black Friday treated them awfully well, giving the carrier a record in most sales in a single day. They hope to improve performance even further. Sprint has even been getting more positive responses to their wireless network. Sprint may not have the crown yet, but it has the tools to get there.
Can This Carrier Catch Up to AT&T, Verizon and T-Mobile?
Sprint didn’t release any subscriber totals on the fourth quarter, but details on customer count and financial statistics will be coming in the next few weeks. Although gains are coming primarily from AT&T, Verizon and T-Mobile, analysts expect good results from Sprint. The company sported a great 58.58 million subscribers by the end of September.
The truth is, they are not doing terribly. The company is facing many losses, and it is struggling to keep up. Analysts still have faith in the company, and they will surely step their game up to get back what T-Mobile has taken from them.
