Google is getting into the virtual reality world in a big way. They are looking to compete against the likes of Sony’s Oculus Rift and the Samsung Gear VR. The company recently published several job postings regarding VR hardware developing, which confirms they’re looking to upgrade Cardboard.
Google Cardboard is Probably Getting a Makeover
Google have dipped their feet into the world of virtual reality through the Cardboard, the lowest cost VR device. Many companies are using it to explore VR. The announcement of a Hardware Engineer VR Camera Systems job posting suggests Google Cardboard is getting upgraded.
The posting reads that the person would be developing an ‘opto-electric-mechanical system concepts in conjunction with various Architecture leads before reducing them to schematics’. These and other job postings suggest that they’re looking for high-performance and battery powered hardware for consumer electronics.
Google Tries Wearables Again
After the only slight success of Google Glass, the company might be trying to tackle the wearables industry. Obviously augmented reality was a huge miss with the threat of virtual reality, so the corporation is trying again with VR software or hardware.
Augmented Reality and Virtual Reality At the Same Time
The main difference between AR and VR is that VR headsets aren’t accessories. As such, they don’t need to be trendy or even pretty. Functionality is the priority, and the company is very good at that. Their main competitor will likely be the Samsung Gear VR which is not as expensive as the Oculus Rift but just as practical.
The corporation has major investments in Magic Leap, which is launching an augmented reality product even better than the Google Glass, and the corporation registered GoogleVirtualReality.com.
What’s the Company’s Real Intentions?
This firm is great at mystery. There have been no official announcements on what their intentions really are. They could be developing VR apps, VR hardware or AR apps and AR hardware. It’s possible that it’s doing all of this at once, given the fact that they did suggest the release of a sports version of the Google Glass and a second generation of the original device.
