Facebook is looking to continue their dominance by delving into Google’s main turf. The social media giant is looking to expand its search feature and become a bigger player in the market. Google has long held the top spot with the closest competition, Bing and Yahoo, far behind. Their days of supreme leadership could be numbered.
FACEBOOK HUNGRY FOR MORE
The friendly, little website dubbed “The Facebook” in 2004, was a long way from the influential phenomenon we see today. Social media used to be their speciality, and still is, but with over 1.5 billion searches a day, it’s time that Facebook has started improving their search function. In the past, their search bar was simply used to looking up friends. We even saw them partner up with Bing in 2008. Since then, they’ve has tried a few more tricks, but none with great success. However, their latest endeavor could change this.
GOOGLE AND BING NO LONGER AT THE TOP
It’s strange to think that Bing is in the race with only 20% of the market share compared to Google’s 64%, but that seems to be the case. That very well may change. Facebook’s latest feature will search for trillions of public posts on the site. With access to that much information in one place, Google and Bing will surely get less attention from internet users. There are 1.59 billion users on Facebook. The amount of content that produces will certainly be enough to compete with Google. Bing and Yahoo? Well, it doesn’t look too good for them.
THE DOWNWARD SPIRAL OF YAHOO CONTINUES
Poor Yahoo has tried so hard to stay afloat. They’ve gone through numerous changes as of late. Controlling just 12% of the market, Yahoo has asked C.E.O Marissa Mayer to step down. They’ve also stripped down their bulky exterior and to create a more streamlined site, but these adjustments are too little too late. Yahoo is spiraling into oblivion. Once their share of the market is up for grabs, it’s only a matter of time before Mark Zuckerberg steps in and becomes a real contender in the search engine race.
