It may come as a surprise to some folks, but advertising nearly sells itself. It even sells better than an Apple iPhone. Looking at the most recent financial reports of the biggest computing companies out there, Google shows some impressive statistics regarding their advertising.
GOOGLE’S REVENUE DOMINATED BY ADS
Unlike Apple or Microsoft who have to diversify their interests, Google is almost entirely reliant on ad sales for their revenue. About 89.9 percent to be exact. While this seems impressive, it’s actually a bit less than a few years ago when ad sales made almost all of Google’s revenue. This is good for the company because it shows they are generating some money from other ventures. 10 percent now comes from sources like Chromecast, Nexus, fees for apps and cloud services just to name a few.
IPHONE IS STILL THE GOLDEN CHILD FOR APPLE
If it wasn’t for the iPhone, Apple would be in a tight spot. The iPhone makes up more than 68 percent of the company’s total revenue. A not so close second is Apple’s iPad. Those are just raking in 9 percent. For those loyal fans of the Apple Mac, fear not! Mac computers have actually showed steady growth the past year, but still make a measly 8 percent of sales. With so much depending on the strength of the iPhone, it makes sense why Tim Cook and co. are fighting for it as hard as they are.
WHAT ABOUT MICROSOFT?
In a discussion about Google and iPhone’s, I guess it’s only fair to mention Microsoft. They get mad when they’re left out. Well, it turns out they’re rather predictable. Unlike Google who has a star player on their team doing the heavy lifting (advertising), Microsoft has to spread their chips around. They don’t necessarily have one product that is good enough to take off, so they have to scrap it out with what they got. One way they do have an advantage over the others is gaming. The Xbox makes up a good bit of their revenue. Something the other two companies can’t say for themselves. That being said, Windows revenue, once their lead horse, is dropping significantly. Unsurprisingly.
