While Google and Yahoo continue to their endless war, other battles beneath the entanglement wage on. Shots have been fired in the latest scuffle between Microsoft and Evernote. Their OneNote service has got an upgrade, and it poses a threat.
EASILY TRANSFER FROM EVERNOTE TO ONENOTE
Redmond has just released a tool that helps users easily transfer all their information from Evernote to Microsoft’s OneNote service. The two have a lot in common according to Microsoft but of course, they believe OneNote to be superior. It order to prove this, they are making it ridiculously easy for users to switch. Amongst this, OneNote will compete with Evernote with features like free offline access, unlimited monthly uploads and a free-form canvas. Other than that, the two are fairly similar.
GMAIL DESTROYED YAHOO WITH SIMILAR TECHNIQUE
Just because two entities are similar, one shouldn’t leave it entirely up to the consumer to decide. Sometimes all they need is a push in the right direction. Gmail gave that push to Yahoo users. They also have a transfer tool encouraging Yahoo users to make the switch. Looking at features, Gmail does reign supreme, but Yahoo’s latest, stripped down version is nothing to be ashamed of. Still, in a tech industry full of top notch competition, consumers want things to be easy. Gmail is notorious for their laid back services and easy interface. By building a bridge for lazy Yahoo users, all it took was a couple click to enter the Gmail universe.
NEW MICROSOFT TOOL COMES AT PERFECT TIME
Like Gmail, Microsoft attacked at precisely the right moment. Evernote has faced some big obstacles the past few months. Their CEO Phil Libin left in July and 13 percent of its workforce was laid of in three international offices. All in all, Evernote has been stripping down their services. For users who are predicting the inevitable sinking ship, they will surely be looking for a way out. It just so happens that Microsoft is conveniently there at the sight of the wreckage. Their hands are out to welcome in an influx of new customers from a dying breed.
