The weeklong wait for iOS developers may finally be behind them for good. Apple has traditionally taken much longer to approve an app for iOS App Store inclusion. But now it may be a matter of days. Apple recently reported that the review time for apps would now be two days. This could have a big impact for app developers. Especially iOS App developers who had the anxiety of longer wait times than say Google Play apps. This was also a deadline issue, but not any longer. The Google Play Store may see a drop in submitted apps over the shortened review times.
Shorter iOS App Review Process
The move to shorten iOS app review times may be a methodical move for Apple. The developer conference is right around the corner, and Apple may want to have a good showing. The company has been experiencing declines in iPhone sales as of late. And they have lost several services in China, the company’s second largest market. In the past two weeks the iOS app review time declined from roughly over a week to two days. This efficient review time is good for Apple and iOS developers. But it may not be the best for the Google Play Store.
Should Google be Worried?
The two-day turnaround the iOS App Store has created still doesn’t compare to the even faster review time offered by the Google Play Store. Android apps are reviewed in hours. Still making it a more effective and efficient choice for developers. The expedient review time Google offers for Android apps is mainly due to its streamlined review process. It has automated software to do the heavy lifting. The software crosschecks apps for malware, viruses, and any material that would be in violation of Google terms and service agreements. Google probably doesn’t have much to worry about.
The Apple Lifestyle
Buying an Apple product is like making a lifestyle choice. Users will experience unprecedented innovation and design that other companies simply don’t offer. Or do they? Much of Apple’s technology is bought from other companies these days. Features like OLED. A Samsung staple that Apple has recently contracted for their next generation iPhones. However, buying an Apple product means you are limited to their services. Google Play apps are downloaded 100 percent more, but the iOS App Store has 90 percent more revenue. Is exclusivity worth the price?
