Volvo Trucks has just recently released their latest promotion for their truck. It can be certain that no one saw this one coming. Volvo released a video in which a 4-year-old child was driving their truck via a remote control. This was not a little remote control toy truck either. This child controlled a full-size truck and officially became the luckiest child ever!
VOLVO TRUCKS HAS A LITTLE FUN
This, no doubt about it, must have put the biggest smile on the face of the four-year-old child who got the privilege of controlling this rig. As expected, some destruction and anarchy did come with allowing this to happen. Volvo released a video of the child driving the truck, and she was having a rough time. She was hitting all sorts of obstacles and even crashed into a house at one point. Nobody can blame her as she is only 4 years old and has never handled a vehicle like that before. However, after all of the damage the girl did, the truck still appeared to be relatively unscathed and able to run.
VOLVO TRUCKS PROMOTION SHOWS HOW DURABLE THE TRUCK IS
Volvo was trying to make their truck look as good as possible, and they might have succeeded. If nothing else, they showed how much damage their truck can take without affecting it that much. They also just allowed a child to live out many child’s dreams. Heck, even adults would love to control a full-size truck via a remote control. However, the true point of this promotion was to show how tough Volvo Trucks new truck was.
VOLVO TRUCKS CREATES A NEW WAY TO PROMOTE
Lots of credit has got to go to Volvo for being very creative and exciting for their latest promotion. Not all companies are willing to do something like this, but Volvo shows they have some character. Now, all they have to do is sell this full-size remote control truck to the public! Although, that is probably more of a pipe dream than anything!
