T-Mobile has released another statement regarding their UnCarrier campaign, and this time it revolves around an extension to T-Mobile Music Freedom and Binge On. The telecommunication company’s drive towards a free and open Internet is widening its reach.
Music Freedom Teams Up
The free music streaming service is looking to include Pandora, Rhapsody, Spotify and Apple Music to stream music, as well as BandCamp, Mad Genius Radio and Songza. Music Freedom covers more than 95% of all music streamed by T-Mobile customers. More than 196 million songs are being streamed every day at no data costs to customers.
Binge On Also Gets A Do-Up
UnCarrier’s other top service, Binge On, is getting more support from Netflix, HBO, Hulu and Sling TV. There are a total of 24 more services available to any customers. Mobile video makes up for most of people’s data, and it has grown by 145% since 2013. Analysts are expecting these numbers to grow by 400%, especially thanks to video content from YouTube, Vine, Snapchat and Instagram. T-Mobile is making the experience as convenient as possible.
Does T-Mobile really mean to make the internet free and open to everyone? Unlike other carriers, the company is focused on combining as many things as possible and bring them to their customers. This could be a marketing ploy, and intentions might be a little blurry, but T-Mobile is thinking ahead.
Will Other Companies Join T-Mobile?
If T-Mobile is willing to sacrifice so many expenses, they may just become the most widespread mobile network used in the US. Will other carriers do the same? It’s possible that other companies don’t have the ability to sacrifice as much data costs as T-Mobile is, but it would bring a different face to telecommunications.
The UnCarrier campaign is nowhere near over. We should continue to expect great perks to come from the company, and we will continue to see the other major US carriers to try and measure up.
