Google seems to be taking a stick and carrot approach to attracting new customers onto their expanse of apps. Last month they announced that all apps on Google Play for Work would be free, which resulted in 2 million paid businesses, and they’ve just announced a program to vet and recommend third party enterprise apps. The company announced at the Web Summit in Dublin that they would introduce a new program called “Recommended for Google Apps for Work” along with an update on paid user numbers.
This is something that Apple has done in the past, joining hands with IBM to sponsor enterprise apps for iOS and Mac, always sticking to promoting their own apps, and it’s a development that could bring in thousands of new customers and give Google a one up in the unending app race. So far, eight apps have made it onto the Google Apps platform: ProsperWorks for CRM, Smartsheet, Ringcenral, Switch, AODocs, Powertools, Ping Identity and Okta.
Google will also start to feature enterprise apps with Google Play for Work counterparts, and with Dropbox announcing it’ll become a business platform for businesses looking to work with a cloud system. Google Apps are certainly getting ahead in the race to build businesses on app and cloud systems, and by using this specific approach, which plainly wags a sure promise for success in front of users, it seems they’ll secure headway for some time.
