Some parents are enraged at Google’s YouTube Kids because the platform is filled with ads that kids cannot tell apart from actual content. The campaign for Commercial Free-Childhood is taking a stand against YouTube and Coca-Cola. They claim these advertisements are there on purpose, to brainwash children.
Kids Aged 12 and Under Can’t Tell Ads Apart from Videos
The campaign found 47 ads and 11 promotional videos for Coke and Coke Zero on YouTube, which the community believe to be too many for the eyes of children not yet in their marketing demographic. There were 21 product placements for Oreos and promotional videos over 3 minutes long.
The danger of this kind of content is that kids want to experience what they see on a screen. So by seeing beverages like Coke and food like Oreos, which have been occasionally proven to be harmful to children under 12, they’re exposed to health risks that they may not even know about.
Parents Are Enraged and Call for A Change
Parents and members of the campaigns against this kind of advertisement are calling for a change, so their children are no longer susceptible to junk foods, and don’t ask for them or look out for them when they leave Google’s YouTube for Kids platform.
