The Daily Mail is no stranger to shame. The British news organization is best known for spitting out viral news stories and celebrity gossip. Another company that is all too familiar with shame is Yahoo. The site is in a free fall towards collapse. Gmail and Microsoft expressed interest in buying some assets, but it just may be the Daily Mail that will benefit the most.
DAILY MAIL TO GROW IN U.S TRAFFIC
With a successful bid by the Daily Mail for Yahoo’s Web assets, doors would be open to a larger U.S expansion. Assets like Sports or Finance would instantly improve traffic for the Daily Mail and increase ad revenues. Buying up the failing business will also help them form a more global platform. The Daily Mail doesn’t really have the traffic they want at the moment, but they certainly have the content. Yahoo, on the other hand, doesn’t really have the content but they generate a lot of visitors. Using the logic, the Daily Mail will surely benefit the most out this buy. The thing is, they need to outbid some top competitors like Microsoft and Googe first.
VERIZON, GMAIL AND MICROSOFT IN THE MIX
Some of the biggest names in the technology sector are looking to score some of Yahoo’s assets for themselves. Since the Daily Mail announced interest, they reported companies contacting them regarding the bid. It’s known that Verizon, Gmail, and Microsoft are all in the mix, but one can only guess who is the leading contender. Gmail is already far ahead of any other email client, so they don’t have much to worry about, but they still could use some assets.
Yahoo Mail has recently made nice with Gmail by adding Google service to their mailbox. The service has proved popular among Android users, so the two seem to be happy together. Microsoft, on the other hand, has many reasons to care who buys up Yahoo. Their Bing search engine could be at risk if Gmail gets ahold of the company. If Microsoft can get Bing to provide a majority of Yahoos desktop search engine results, that would prove profitable for them.
