It’s pretty clear that Amazon is looking to officially complete their transformation of going green by dominating the grocery aisles. For a while now, they have been dealing with delivering groceries online. Some people, this writer included, are not in love with ordering groceries online. However, it can be more convenient in certain situations. Anyway, this is something that Amazon has been doing, and here are four interesting facts about the company going green.
GOING GREEN WITH AMAZONFRESH
Almost 10 years ago, AmazonFresh began as a beta test to deliver groceries to residents of the Seattle suburb of Mercer Island. However, over the years, this expanded to several areas like Los Angeles, San Francisco, and New York City. Then, late last year they required a $299 a year membership to use the service.
AMAZON PRIME: RESTAURANT DELIVERY
Not only does Amazon have a grocery delivery service, but they also offer restaurant delivery with their Prime Now service. Some of the major areas this is available in include San Diego, Baltimore, and Los Angeles. Some of the benefits of this, as well, as their website indicates, are no hidden fees and free one-hour delivery.
COWEN AND COMPANY PROVIDE RESEARCH
Although Amazon is trying everything in their power to go green, not many people are comfortable buying food online quite yet. Per Cowen and Company, in 2015 the market share of food and beverages for the company only sold around 22 percent online.
THE ONLINE MARKET FOR FOOD IS TOUGH FOR AMAZON
OK, so this is technically not a fact, but Cowen and Company provided a realistic estimate. They expect that out of the $795 billion spent on food and beverages during the year, only $33 billion of it will be spent online. So, this means that Amazon is going to have a difficult time in converting everyone.
