A new idea from Amazon will let people put videos on its website to earn money from royalties, advertising, and other sources. If that sounds familiar, it’s exactly what Google’s YouTube does, meaning the two companies are now in direction competition with each other.
AMAZON TO TAKE OVER THE WORLD
Amazon may be best known for their e-commerce qualities, but they are quickly becoming a force in various markets. Like Netflix, they already offer streaming movies and television programs over the internet. They’ve dabbled in social media, cloud storage, and even self-driving cars. Now, they look to take a piece of YouTube’s action. Since Google acquired the company years ago, it’s been nothing short of profitable. Amazon loves profit so they did what they usually do best. Copy something and try to make it better. This newest product will let consumers have more options to watch without paying. Videos will be paid based on how it performs.
GOOGLE AND YOUTUBE NOT HAPPY
Google is likely unhappy with this new competitor in the midst. However, they must have seen it coming. YouTube has over 1 billion viewers that generation billions of dollars a year in advertising revenue. It’s only fair that competitors want some of that action. Google and Youtube are not going down easily, though. They continue to release features that will hopefully draw in more viewers. As society moves to a more cable free environment, video streaming options like Netflix will become a leading source of entertainment. The spectrum is switching right before our eyes, and companies are gearing up for war.
THE CONTENT BATTLEFIELD
The content battlefield may have its routes in video but it will hardly stop there. Amazon will also look to duel with YouTube over video-game streaming. Amazon bought the live-streaming site Twitch in 2014. Twitch focus on live broadcasts that let viewers interact with broadcasters in live chat rooms. Google, on the other hand, offers on-demand access to uploaded videos. As popularity for these features continues to rise, competition will only intensify. Let’s hope that means healthy growth for consumers.
